The Power of Email Marketing in Real Estate
I know we all know we need an email list but why do we REALLY need an email list?
An email list is your direct line of communication to your clients and prospects. In a world saturated with social media and other distractions, email remains one of the most effective ways to reach people where they're most likely to engage – their inbox.
Now, if you're eager to uncover any missed opportunities in your follow-up with past clients, here's a suggestion to consider instead…
A year ago, Jared and I decided to rebuild our real estate business from the ground up. We were doing okay, but we knew there were areas where we could improve, especially when it came to staying in touch with past clients. So, we decided to try something new…
We printed out a list of every single closing we'd ever had and cross-referenced it with tax records to see who bought with us and who sold with someone else. The results? Well, let's just say they were eye-opening.
Out of 400 people, only 4 chose to sell with another agent. (pats self on the back but also OUCH). Now these people were people that we did a great job for, that probably had an A+ experience and maybe would have referred us more business…. if we just would have kept.in.touch.better. And provided value long term.
So, I asked myself, why did these clients slip away? The common thread was clear: they weren't active on social media. If we had just dropped into their email inboxes once or twice a month, we could have stayed top of mind when they were ready to buy or sell again. Maybe it wouldn't have made a difference, but at least we wouldn't have regretted not trying.
In real estate, timing is everything. Sometimes, a sale comes from simply being in the right place at the right time. And that's where an email list comes in.
Sending out emails to your database regularly gives you 24 more opportunities each year to be in front of your clients. It's a no-brainer when you think about it.
So, with that realization, we launched our email list, and let me tell you, we've never looked back. It's been a game-changer for our business, and I have no doubt it can do the same for yours. Click the link below to join and learn more!
